Display stand



July 4, 1939. c. H. GOODYEAR DISPLAY STAND Filed July 20, 1937 2Sheets-Sheet 1 y 4, 1939- c. H. GOODYEAR 2,164,454

DISPLAY STAND Filed July 20, 1937 2 Sheets-Sheet 2 INVENTOR 00421.5:aoap sqz BY Java,

H/J ATTORNEY Patented July 4, 1939 UNITED STATES PATENT OFFICE DISPLAYSTAND Charles H. Goodyear, Stockton, Calif., assignor to FibreboardProducts Inc., San Francisco,

Calif., a corporation of Delaware Application July 20, 1937, Serial No.154,601

6 Claims.

My invention relates to a stand for displaying articles, such asglassware; and the broad object of my invention is to provide a standwhich will collapse fiat for shipment, and which when set up is strongand rigid and so shaped as to effectively and attractively display acomparatively large quantity of glassware or other articles to bedisplayed.

The invention possesses other objects and features of advantage, some ofwhich, with the foregoing, will be set forth in the followingdescription of my invention. It is to be understood that I do not limitmyself to this disclosure of species of my invention, as I may adoptvariant embodiments thereof within the scope of the claims.

Referring to the drawings:

Figure 1 is a front elevational view of a display stand embodying theimprovements of my invention; and

Figure 2 is a plan view of the same.

Figure 3 is a vertical sectional view of the stand, taken in a planeindicated by the line 3-3 of Figure 2. The dotted lines indicate how theshelf sections collapse.

Figure 4 is a perspective view showing the internal construction of thestand; the outer concentric walls and the head piece being omitted, andportions of the inner concentric wall and top shelf being broken away toillustrate the construction more clearly.

Figure 5 is a fragmentary horizontal sectional view showing the innerconcentric wall and the portions of the back wall to which it isfastened. The dotted lines indicate how the arcuate wall collapses fiatagainst the back wall.

Figure 6 is a perspective view of the head piece which was omitted inFigure 4.

Figure 'I is a perspective view looking at the inner side of one of theouter concentric walls, showing a tab by which the wall is locked to theback wall, and also showing the shelf construction.

Figure 8 is a plan view of the blank from which the outer concentricwall and attached shelf sections are folded. Only a part of the blank isshown.

In terms of broad inclusion, the display stand embodying my inventioncomprises a vertical back wall and a plurality of concentric wallsstanding in front of the back wall. The concentric walls are ofdifferent height, stepping up toward the center of the stand; andshelves are provided between the concentric walls for supportingarticles to be displayed in arcuate rows of different height. Anothershelf is also provided on the inner concentric wall for supportinganother article centrally above the rows. A detachable head piece fordisplaying printed matter is also provided on the stand. The outerconcentric walls are detachably mounted on the back wall so that theymay be shipped flat, and the shelves are foldably connected to the wallsso that they also collapse, The inner concentric wall is permanentlyfastened to the back wall, and is adapted to collapse flat against thelatter.

In greater detail, and referring to the drawings, the display standembodying my invention is preferably made of sheet material, such asfiberboard, and comprises a back wall 2 having a foldably connected footflange 3. The back wall is shown with scalloped edges 4 for decorativepurposes, but it is understood that the wall may be of any suitableshape or design. The forward part of the stand comprises a plurality ofconcentric walls G, I, 8 and 9 standing in front of the back wall and ofdifferent height, stepping up toward the center of the stand.

These concentric walls carry a series of arcuately shaped shelves ll, I2and I3 arranged between the walls for supporting articles to bedisplayed, such as the glass tumblers l4. The shelves are of differentelevation and therefore support the articles in rows of differentheights; the varying heights selected depending upon the size and natureof the articles to be displayed. A shelf I6 is also provided overlyingthe inner concentric wall 6, for supporting another article centrallyabove the rows of articles ll. In displaying a set of glasswarecomprising a pitcher and tumblers, the arrangement of the pitcher H onthe central shelf above the rows of tumblers provides a very attractivedisplay.

The stand also preferably includes a head piece l8 lying substantiallyin the plane of the back wall and projecting upwardly from it. The headpiece is provided with slots l9, as shown in Figure 6, for engaging theupper edge of the back wall with end tabs 21 lying in front of the wallto hold the head piece in position. The head piece preferably carriesprinting or advertising matter pertaining to the articles beingdisplayed, and may conveniently be replaced with another head piececarrying different printed matter, depending upon the type of articlesbeing displayed.

Referring to the details of the display stand construction, Figure 4shows the inner concentric wall 6 foldably connected to the back wall byinturned end portions 22 glued to the back wall. This concentric wallnormally extends outwardly from the back wall and is semi-circular inshape, butis provided with crease lines 23 so positioned that the wallmay be collapsed flat against the back wall, Figure 5 shows in dottedlines how the arcuate wall '6 folds about the crease lines 23 tocollapse against the back wall.

The inner concentric wall 6 is held in its extended position by asemi-circular panel 24 foldably connected to the back wall and having aseries of locking tongues 26 disposed about its peripheral edge forengaging slots 21 in wall 6.

This panel holds the curved wall rigidly in its extended position, andwhen the stand is collapsed the panel folds flat against the back wall.Shelf I6 which overlies wall 6 is also foldably connected to the backwall, and is preferably formed integrally with panel 24 by a connectingpiece 28 glued to the back wall. In the collapsed condition of thestand, shelf l6-is folded down over the collapsed inner concentric wall.Shelf I6 is semi-circular in shape and is notched out at the corners toprovide recesses 29 for receiving tabs 2| of head piece l8. The shelf isalso preferably provided with an aperture 3| to provide a seat for thepitcher I! or other article to be displayed.

The outer concentric walls I, 8 and 9 are formed separately from stripsof material, and are fastened to the back wall by locking tabs 32engaging slots 33 provided in the back wall. Walls I and 3 preferablyhave two locking tabs at each end, and the outermost wall 9, beingshort, preferably has a single tab at each end. The tabs and receivingslots of the several walls are arranged at different heights, so that itis impossible to' get a wall in the wrong position when the stand isassembled. As shown in Figure 2, the outer concentric walls are notsmoothly curved, but

are preferably provided with crease lines 34 so that the walls are ofpolygon shape, presenting a plurality of plane surfaces. If desired theinner concentric wall 6 may also be provided with crease lines to givesuch a shape.

The shelves between the concentric walls, and indicated at ll, [2 and I3in Figure 2, serve the double function of supporting articles to bedisplayed and holding the outer concentric walls in position. Theseshelves are: annular in shape to follow the contour of the concentricwalls, and are built in sections to provide the annular shape. The shelfsections are preferablyformedintegrally with and are foldably connectedto the concentric walls, so that they also fold flat when the stand iscollapsed. Figures 3 and '7 show the construction of the shelf sections,which comprise a pair of parallel shelf plates 36 and 31 foldablyconnected to a wall; the upper plate 36 being integrally connected tothe wall, and the lower plate 31 being fastened to the wall by a gluingstrip 38. The outer ends of the shelf plates are foldably connectedtogether by an integrally formed strip 38.

By this parallelogram arrangement the shelf sections fold out flat intothe plane of the wall strips when the stand is collapsed. Figure 3 showsin dotted lines the manner of collapsing a shelf section. The shelfsections are slightly wedge shaped, so that the sections fit togetherinto annular shape; and the shelf structures are provided with extendinglips II for engaging slots 42 in the adjacent wall. Slots 2'! of theinner concentric wall preferably serve the purpose of receiving both thetongues 26 of panel 24, and the lips ll of the adjacent shelf sections.

Upper plates 36 of the shelf sections are provided with apertures 33,through which articles may be inserted to rest upon the lower shelfplate. The upper shelf plates thus serve as guide and seating elementsfor securely holding the an ticles being displayed. Suitable lips 44 arealso preferably provided on the concentric walls, adjacent each of theshelf sections, to provide additional protection between articles inadjacent rows.

Figure 8 shows portions of a strip or blank from which an outerconcentric wall and attached shelf tity of glassware or other articles.

are formed by tabs integrally formed with and projecting from the upperedge of the wall. These tabs are divided from the body of the wall bycrease lines 43,- and a pair of parallel crease lines 41 are provided inthe intermediate portions of the tab to form the shelf plates 33 and 31and the connecting strip 39. Another crease 'line 43 separates the endportion of the tab. to provide the gluing strip-36.

The stand of my invention effectively and attractively displays acomparatively large quan- This display capacity is due largely to thepyramid shape of the stand and the arrangement of the articles inconcentric rows, one above the other. While the stand collapses flat forshipment, nevertheless it is surprisingly strong and rigid when set up.

The fact that the inner concentric wall is permanently fastened to theback wall, and is held firmly by panel 24, is responsible in largemeasure for the rigidity of the stand, because this inner wall holds theouter concentric walls in shape.

I claim:

' 1. A display stand comprising a back wall, a pair of concentric wallsstanding in front of the back wall and connected thereto, and a shelffoldably connected to one of the concentric walls and interlocked withanother concentric wall for supporting articles to be displayed.

2. A display stand comprising a back wall, a pair of concentric wallsstanding in front of the back wall and connected thereto, and anarmately disposed shelf between the concentric walls and comprising aplurality of sections foldably connected to one of the walls andinterlocked .between the walls, a strip foldably connecting the otherends of the shelf plates to hold the latter in parallelism, and meansfor connecting the shelf structure to the other wall.

4. A display stand comprising a pair of walls, a pair of parallel shelfplates foldably connected to one of the walls and extending transverselybetween the walls, a strip foldably connecting the other ends of theshelf plates to hold the latter in parallelism, the other wall having aslot therein, and a lip on the shelf structure for engaging said slot.

v 5. A display stand comprising a back wall, a pair of concentric wallsstanding in front of the back walland connected at their ends to theback wall, a panel extending from the back wall and engaging the innerconcentric wall for holding the latter in position, and a shelf betweenthe concentric walls for holding the outer'concentric wall in positionand forsupporting articles to be dis- CHARLES H. GOODYEAR.

